hachiko

Skincare Branding and Packaging Design

I had the privilege of working on a branding and packaging design project for a new skincare brand based in Berlin that focuses on sustainability. The client's goal was to create a line of body care products that are both eco-friendly and luxurious. To achieve this, I worked closely with their in-house art director to develop a visual identity that would be both bold and unisex.

My process began with client workshops to understand their vision and goals. We then started prototyping both physical and digital packaging mockups to get a feel for the final product. We purposefully avoided neutral colors and instead chose a bold color palette to help the brand stand out from competitors. We also experimented with different materials to create a sustainable and environmentally friendly packaging solution.

Through collaboration and iteration, we achieved a design that is both elegant and eye-catching. The final product features a sleek, minimalist design with bold typography and vibrant color accents.

As an ongoing partner with the client, we continue to work together to create new labels for upcoming products. It was a pleasure to work on this project and to help the brand achieve their goal of offering high-quality, sustainable skincare products to their customers.

Client: hachiko Berlin

Website: www.hachiko-berlin.com

2023